Chamber College: E-Mail Campaigns that Drive Action

This session will reveal some simple, but effective, best practices and considerations for the small business or nonprofit seeking to make their e-mail newsletters more effective.
Attendees of this presentation will learn:
 

• The different types of newsletters
• What to write about and how to develop content
• Using images in your communications
• Subject line best practices
• When to send your newsletter
• The importance of understanding the connection between e-mail and social media ... they have to be done together
• What types of additional tools are available to increase productivity