Business Lunch Break: Be The Hero - - The Journey of Your Brand Story

Storytelling has been one of most powerful and influential forms of communication in human history.  It's the best way to draw out emotions, influence decisions, and inspire actions.  The modern brand needs to be much more than visual consistency, it needs to be human.  And the way to be human is to tell a great story.  The hardest part about this for businesses is getting your audience and potential customers to understand what and, more importantly, who you are.  Storytelling can be a way to help your customers connect to the human side of your brand early on.  Join me as we journey through benchmark examples of brands that have effectively shared their story, and how you can do the same for your brand.
 

• Reservation deadline: Friday, April 7, 2017.
  
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