Business Lunch Break, June 8, 11:30-1:00 PM: “Determining the Target Market for Your Business''
May 15, 2017
Join the June Business Lunch Break and hear from Wendy Daehn, Marketing Manager, Office of Business and Community Initiatives, Auburn Montgomery, as she shares her experiences in determining target markets to maximize her profitability. With more than 14 years of marketing experiences, she knows every decision made has a direct effect on the success of your business, and effectively determining target market can make or break your business.
Target markets are an important component of a successful marketing plan, particularly for small business. After all, you typically have a small budget and limited staff! Attendees will:
- Learn 10 ways to identify your market.
- Hear how you can stop wasting time or money on sending messages to the wrong buyers.
- Realize how determining your target markets can help make or break your business—even if that means changing who you are targeting.
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Kristi Pieper, Marketing & Communications Director
firstname.lastname@example.org, (334) 365-7392