Business Lunch Break: "Determining the Target Market for Your Business"

Target markets are an important component of a successful marketing plan, particularly for small business. Join this Business Lunch Break and hear from Wendy Daehn, Marketing Manager, Office of Business and Community Initiatives, Auburn Montgomery, as she shares her experiences in determining target markets to maximize her profitability. With more than 14 years of marketing experiences, she knows every decision made has a direct effect on the success of your business, and effectively determining target market can make or break your business.  Takeaways include:

• Ten ways to identify your market.
• How you can stop wasting time or money on sending messages to the wrong buyers.
• Determining your target markets can help make or break your business - even if that means changing who you are targeting.

• Reservation deadline: Tuesday, June 6, 2017.
  
  Member login information is not currently active. If you are a member click the blue "register now" button and use the "Not a Member" link in the upper right side of the page to complete your online registration.